FLUIDRA ACQUIRES WATERLINX, SOUTH AFRICA’S LEADING POOL COMPANY
WaterLinx is the largest manufacturer of parts for swimming pools and their treatment in Africa, with sales of approximately 32 million euros and its own production capabilities.
South Africa is the sixth largest pool market in the world and a gateway to other countries on the continent, like Namibia, Botswana, Mozambique and Zimbabwe.
CEDAR GROVE, NJ (August 14, 2015) – Fluidra®, the top multinational group in pools and water treatment, will control 72% of the South African company WaterLinx, the pool market leader in Africa.
In South Africa, WaterLinx® has a market share of more than 30%, with sales of 32 million euros. The company has four production centers and ten sales branches located throughout South Africa.
South Africa is the sixth largest market for pools in the world, with nearly 800,000 residential pools and 2,000 public pools. Thanks to this operation, Fluidra is moving forward in Africa, and in South Africa more specifically, where it will be promoting the sale of value-added products for private pools, as well as the commercial pool and irrigation areas. The country is also a gateway for other markets on that continent, because it has a major influence on the countries around it, like Namibia, Mozambique and Zimbabwe, as well as all of the other Sub-Saharan countries.
South Africa is the most modern and advanced economy in Sub-Saharan Africa, accounting for 23% of the continent’s GDP. With a population of 52 million people, the country is experiencing a rise in its middle class and has become one of the BRICS countries with the greatest growth potential, as well as the only African country forming part of the G20.
Fluidra opened its first affiliate in this country in 2009, with sales branches in Johannesburg and Cape Town. In Africa, Fluidra also has own presence in Morocco and Egypt.
This operation confirms Fluidra’s strength and leadership in international markets.
For further information: www.fluidra.com www.waterlinx.co.za
Fluidra, national and international benchmark for sustainable use of water
Fluidra is dedicated to developing applications for sustainable water use offering solutions for Pool & Wellness, Fluid Handling & Irrigation and Water Treatment through its core brands Aquabot®, AstralPool®, Cepex® and Idrania®.
Fluidra operates in 44 countries by way of 150 branches and production centers located in the main markets including Aqua Products in the U.S. which Fluidra acquired in 2011.Fluidra products are distributed to more than 170 countries due to an extensive sales network. The group has some 4,100 employees.
Respect for water and its rational use are two concepts at the core of the philosophy of the group. The companies which comprise Fluidra, some of these with 40 years of experience, have grown with this vision, specializing in solutions for water conservation, handling, treatment and enjoyment.
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